How Gina Tricot scales shipping across 180+ stores

Gina Tricot is a Nordic fashion powerhouse with 180+ stores across Sweden, Norway, Denmark, and Finland, plus a fast-growing e-commerce operation spanning Europe. They launch new fashion products weekly from their central warehouse in Borås, Sweden.

Managing this complexity required a logistics system that could handle simultaneous operations: inventory updates, weekly product launches, store replenishment, and e-commerce order fulfillment — all at once, without bottlenecks.

nShift Delivery integrated with their WMS (Consafe Logistics) to unify the entire shipping workflow into a single platform. Shipment booking, label printing, and carrier data management all run through one interface.

Critically, the nShift SaaS model gave the logistics team full control over configurations and adjustments — no waiting for external developers, no costly change requests, no bottlenecks.

Gina Tricot now operates a single unified platform for all shipping operations, with complete control of transport data across every carrier. The team makes operational changes instantly without external developer support.

As order volumes continue to grow with their European expansion, nShift scales seamlessly alongside — confirming the flexibility and independence that drove the original decision.