How Smeg gives customers the delivery choices they want

Smeg, the renowned premium kitchen appliance manufacturer, launched e-commerce in the Nordic region in 2014. But their checkout offered limited delivery choices — a major friction point for online shoppers.

Customers expected flexibility: home delivery, local pickup, and transparent shipping costs. Without these options, basket abandonment was high and customer service was overwhelmed with delivery inquiries.

Smeg implemented nShift Checkout and nShift Delivery to transform their delivery experience. Customers can now choose their preferred delivery type at checkout and see accurate shipping costs based on their postcode — instantly.

Behind the scenes, all consignments flow through a single unified platform. From dispatch to delivery, every shipment is tracked in one place. Automated notifications keep customers informed with real-time tracking updates.

The impact was immediate. Customer service calls dropped significantly as automated tracking notifications answered the most common question — "Where is my order?"

Smeg gained complete visibility over every shipment, accurate postcode-based shipping costs improved margin control, and the expanded delivery choices at checkout drove higher conversion rates.