How Stenströms grew international shipments by 153%

Stenströms is a luxury shirtmaker with over 125 years of heritage, traditionally selling through physical stores and multi-brand retailers. Their initial ecommerce setup replicated their B2B model rather than creating a premium direct-to-consumer experience.

When the Covid-19 pandemic hit, the urgency to build a strong online channel skyrocketed. They needed to expand internationally but lacked a scalable shipping solution that could handle multiple carriers across different markets while maintaining the premium experience their brand demands.

Stenströms implemented nShift Checkout and nShift Delivery to power their international expansion. The integration gave them access to over 1,000 carriers globally, with localized delivery options that display familiar carrier logos at checkout in each market.

The platform integrated seamlessly with their existing tech ecosystem, making it easy to switch ecommerce platforms without disrupting shipping operations. The team could configure delivery rules, add new geographies, and adjust carrier options independently — without developer support.

Within months, Stenströms saw a 153% increase in international shipments. They successfully localized delivery experiences across 10 markets including the UK, Germany, and Canada.

The operational efficiency gains were significant — less manual work, faster shipping setup in new markets, and a checkout experience that matched the premium standards customers expect from the Stenströms brand.